You have a CRM. You might have Sales Navigator. And some AI tools. Maybe all of this and more.
Keep them. Think of DAISY as the preparation layer for new business development. The work that
needs to be done before a prospect or lead or opportunity is even entered in your CRM.
What DAISY does replace is the workaround layer underneath: the spreadsheets, the saved
searches, the research that lives in one rep's head.
Instead of asking every rep to figure out where to focus to find suspects, DAISY gives them a
reliable place to start based on evidence, commercial context and continuous learning.
The prospect enters your CRM after the thinking is done, not before it.